|
F.C. Tucker Company Launches The F.C. Tucker Company today launched a Spanish-language Web site in an effort to provide real estate assistance to the rapidly growing Indianapolis-area Hispanic population. Within the next five years, 83 percent of area Hispanics will own homes. That means Hispanics will purchase approximately 1,700 homes over the next half-decade. The site (www.preguntaleatucker.com) features easily navigable, detailed information on buying or selling a home. The URL literally means, “Ask Tucker.” The site is also reachable via a link on F.C. Tucker's main Web site, www.TalkToTucker.com. “The time was here to move forward,” said Fred Tucker III, president of the F.C. Tucker Company. “With the Hispanic population in and around Indianapolis growing so rapidly, we knew there was a great need for real estate services. A Spanish-language Web site and additional support for the Hispanic community are clearly needed.” F.C. Tucker also offers a dedicated e-mail address for customers to ask questions, as well as a helpline (317-472-3005) where customers can receive assistance from Spanish-speaking sales associates who not only understand the language, but also the Hispanic culture. “It's important that we reach out to this burgeoning community, but it's equally important that we have sales associates who fully understand their real estate needs,” said Peter Pizarro, managing broker of F.C. Tucker's Carmel office. “Through the Web site and additional support, the F.C. Tucker Company is helping the Hispanic population understand and navigate the real estate system.” Pizarro, a native Cuban who grew up in Puerto Rico, noted that Hispanics traditionally value family and steady work. “This makes them great homebuyers,” he said. According to recent data, by 2010 these homebuyers will make up more than 15 percent of the U.S. population. The F.C. Tucker Company recognized the growing need for Spanish-language materials and formed a research committee to develop recommendations to address the needs of the Hispanic community. The committee, which comprised Hispanic real estate associates and company executives, recommended an easy-to-use Web site, e-mail address and telephone hotline. Additionally, F.C. Tucker has translated into Spanish its listing contract, purchase agreement, mold disclosure and several other marketing tools. According to Tucker, all of the company's businesses, including Tucker Mortgage, Tucker Insurance and Tucker Title Services, are making a concerted effort to hire more bi-lingual employees and sales associates.
>>Click Here to Visit the Spanish Language Website F.C. Tucker Company is the largest independent real estate firm in Indiana and is ranked among the largest independent real estate firms in the nation. Its family of businesses includes a full range of real estate services – mortgages, title insurance, relocation services, a full line of insurance products, auctioning, homeowner services vendors and warranty products. Started in Indianapolis 87 years ago, Tucker has 48 statewide offices: 32 affiliate offices throughout Indiana and 16 Indianapolis-area offices.
|